How to increase conversion in your webshop with GhostRec

Losing visitors from a regular website is bad, but losing visitors from your webshop directly means you’re losing money.

Using GhostRec allows you to minimize one of the factors preventing visitors from buying your products – bad website usability, leading to poor customer satisfaction and low conversion rate.

Bringing up the quality of service

The most important attribute of any kind of shop is offering high-quality products at reasonable prices.
When many webshops do that, or when your prices or products are not that competitive, you’ll need to look into the other factors, so that you would bring your quality of service up to a level that customers are happy with.

In the end, customers are not always looking for the cheapest offer they can find.
Often times it’s about buying a product from a trusted and easy to use place, without much hassle.

There are tons of webshops out there that look and feel terrible. Buying stuff from them is torture. Spending many minutes navigating back and forth gives you the feeling that you’re doing a mistake.
Each minute of torture pops up the question “Should I just save myself the trouble and buy this from WebshopX, even though it’s more expensive there?”
You don’t want your users to feel that way.

Pinpointing the problem

Solving a usability problem is like solving any other problem. It’s a two-part process. You first need to identify the problem and then decide how to best solve it.
You know your problem is there somewhere, but where is it and how can you find it?

GhostRec is a usability testing tool, which helps you with the first and hardest part of your usability problem – identifying that it exists and pinpointing its location.

By setting up GhostRec on your webshop, you’ll be able to watch replays of how visitors surf your website.
It’s as if you’re standing besides your customer, observing his actions without him knowing that you’re there.
This shows you unbiased results, directly from your customers in their “natural habitat“, as opposed to doing regular usability testing (lab tests) with people being freaked out from being recorded.

To learn more See a video of how it works (below) or Try a demo and see for yourself.

Summary

So, if you’re looking to increase conversion rate and customer satisfaction, be sure to give GhostRec a try.

Our usability testing tool is easy to install on any website and works in all environments.
Registering gives you 100 free credits, which allow you to see whether you like our service or not, before buying some more credits.
No subscriptions, no contracts. It’s easy to try and easy to give up (if that’s how you feel).
We don’t see what you have to lose?